According to an analysis by Marketing4eCommerce based on the Digital 2025 report, Mexico currently has approximately 93 million active social media users, accounting for 70.7% of the country’s total population.
In terms of platform preferences, WhatsApp remains the most popular social tool, with a usage share of 27.6%. Facebook ranks second, while TikTok has surpassed Instagram to claim the third spot, with a user preference rate of 21.6%. This shift is closely linked to the growing popularity of short-form video content and fast-paced entertainment formats.
Regarding usage motivations, 57.5% of users engage with social platforms to stay connected with friends and family, 43.5% use them to access news, and 41.8% for leisure and entertainment. At the same time, the commercial role of social platforms continues to strengthen, with 31.5% of users now searching for products via social networks, indicating a further expansion of social commerce scenarios.
Beyond social platforms, online gambling and gaming platforms in Mexico are also experiencing rising traffic. The related industry is projected to grow at an average annual rate of 30%, with its market size expected to approach $970 million by the end of this year.
This growth is primarily driven by the widespread adoption of mobile devices and digital payment methods, including tools like Apple Pay and Google Pay, which have made online transactions more convenient and secure. In terms of user demographics, around 67% of active gambling and online casino users are concentrated in the 25 to 40 age group, reflecting a young and highly connected user base.
E-commerce platforms also represent a significant part of Mexico’s growing internet usage. Data from the Mexican Online Sales Association shows that e-commerce reaches approximately 67 million internet users, accounting for a considerable share of the online population. Among them, 84% have developed a habit of regularly purchasing goods or services online. Consumer trust in e-commerce platforms stems mainly from the convenience of home delivery and the flexibility to compare prices at any time.
In terms of platform landscape, Amazon and Mercado Libre continue to lead the Mexican market. Meanwhile, e-commerce platforms in niche segments such as fashion, food delivery, and beauty are also gaining traction, contributing to a more diversified e-commerce ecosystem.
In the field of artificial intelligence, generative AI platforms are rapidly becoming integral tools for learning and productivity. According to relevant rankings released by Mexican media, OpenAI’s ChatGPT holds a dominant 84.82% share of user preference in the local market, maintaining a clear lead. Its multimodal capabilities, real-time voice interaction, and enhanced reasoning have driven its growing adoption among students and professionals.
Google’s Gemini ranks second with a 5.09% share, largely due to its deep integration with Google Workspace and the Android ecosystem, along with its ability to handle large-scale data processing. Perplexity AI follows closely in third place with 4.93%, favored by users who value information accuracy for its conversational search feature that cites sources in real time.
Overall, the growth of online platforms in Mexico reflects highly prevalent social media usage, the integration of e-commerce into daily consumption, and the accelerating penetration of AI into work and learning scenarios. The simultaneous expansion in user scale and engagement across different types of platforms signals that the local digital economy is evolving toward a more mature, diverse, and deeply applied stage.
