Recently, tiktok’s last disposable toilet brush has become popular rapidly, with sales exceeding 10000 pieces in the past week, the highest daily sales of nearly 5800 pieces, and sales of $93200, becoming another “lazy cleaning” explosion in the bathroom category.
Priced at $8.99, it comes with a toilet handle and 18 replacement brush heads. The brush head comes with its own cleaner, which is thrown immediately after use, saying goodbye to the pain points of traditional toilet brush, which are difficult to clean up. At the same time, the integrated design of brush handle and brush head is convenient for storage, and accurately cuts into the high-frequency scene of “bathroom cleaning”. At present, the European and American bathroom products market has ushered in the consumption upgrading of “convenience+hygiene”, and consumers are increasingly favored for such products with simple use and hygienic treatment. It can be seen that whether it can hit the “lazy economy” and health demands has become the key for skits to become explosive.
