Wenzhou Zoren Auto Electric Control Co., Ltd. was established in 1986, originally named Zhejiang Zhuo Jin Electric Co., Ltd. Today, it operates as a high-tech manufacturer specializing in the research, development and production of automotive electric fuel pumps and pump module assemblies.

Our core products include fuel pumps, pump module assemblies and strainers, with over 1,000 stock-keeping units (SKUs). Approximately 80% of our production is exported to markets such as the United States, France, Australia, Italy and other countries worldwide, while we also supply the domestic original equipment (OE) market. The company occupies a site area of 13,000 square meters, with a built-up area of 30,000 square meters, and employs more than 625 staff, including 52 engineers and technical personnel, as well as 90 quality management professionals.
Guided by a friendly, open and rigorous corporate culture, along with scientific and standardized management, we have gathered a strong team of talent. The company is led by a professional management team consisting of outstanding managers and senior technical experts from the electric fuel pump industry. They work closely together in product development, marketing and customer relationship management, adhering to a customer-centric philosophy. The principle of “customer first” is implemented in every detail of our organizational operations.
Our corporate spirit is “pursuing perfection and excellence.” We prioritize leading technology, superior product quality and dedicated customer service to meet the needs of all our clients, providing the most cost-effective products to customers around the globe.
In 2018, Zoren’s new factory was completed and put into operation. The introduction of advanced digital equipment and optimized management processes has significantly enhanced our manufacturing capacity, strengthening our competitive edge for the future market.