Recently, a multifunctional Egg Cooker sold well in tiktok, with 27100 pieces sold in the past 90 days, sales exceeding $700000, and the highest daily sales of nearly 2000 pieces, becoming another explosive model in the small kitchen appliances market.
Unlike the traditional single function Egg Cooker, this product realizes various cooking methods such as boiling, stir frying and fried eggs by one machine through replaceable components, avoiding the embarrassing situation of “one machine and one dish”. In addition, the compact, portable and easy to clean characteristics of the product also meet the needs of modern fast paced life. The success of the product is due to the balance between “integrated” and “customized” experience, avoiding the idle waste of single functional products, while focusing on the subdivision scenario of “egg cooking”, indicating that functional innovation based on specific ingredients or specific periods of time is easier to obtain market recognition.
