Recently, Omnisend’s latest consumer research shows that despite the increase in tariffs leading to price hikes, American consumers are still shopping in Temu and Shein.
Survey data shows that 12% of American consumers shopped at Temu every week in August, up from 10.6% in April and approaching the peak of 13.2% in 2024. The proportion of monthly shopping is 28.5%, which is the same as April but still lower than the 34.8% in 2024. According to Similarweb’s data, Temu’s site traffic in the United States increased by 22% month on month, while Google Trends showed a 44% increase in search volume for “Temu” last month.
Shein’s performance was equally strong, with 12% of American consumers shopping on the platform every week in August, up from 10% in April and 11% in the same period last year. The proportion of monthly shopping is 28%, higher than April’s 23% and 2024’s 26%. The annual shopping ratio has significantly increased to 48%, compared to 39.8% in April this year and 43% in June last year.
Shein continues to hold the top position in the “Fashion and Apparel” category on Similarweb in the United States, and is also the second largest downloaded shopping app in the country. Google search data shows that the search volume for “Shein” increased by 25% last month.
The survey found that although 29% of consumers reported feeling price increases on Temu and 24% felt the same on Shein, traffic and shopping frequency still increased. Omnisend analysis suggests that consumers, even in price sensitive situations, will still seek discounts, free shipping for full amounts, and social media promotions to offset cost pressures.
The survey also pointed out that 34% of consumers said they would consider switching to other platforms if prices continued to rise, and 24% believed that faster delivery would attract them to leave Chinese platforms. In addition, support for local enterprises, better customer service, and data privacy issues were also mentioned by some users.
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